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February 24, 2022

Symply signs Adimex as ANZ partner

Symply announces the appointment of Adimex as an official distribution partner for Australia and New Zealand.

The partnership between Symply and Adimex will solidify the company’s commitment to the region, increasing availability and take-up of next generation LTO, RAID, and cloud technology.

“Symply’s focus on building a better kind of storage for media professionals is something that we’re excited to share with Adimex,” comments Nick Warburton, VP Symply. “Our latest family of products, SymplyFIRST, has already seen a fantastic uptake in markets around the world. We are looking forward to working with the Adimex team to replicate that success in their region, and bring the range to their customers and partners.”

“This is a big win-win for customers and end users alike,” said Adimex marketing manager, Mark Richards. “Adimex supports and promotes a regional dealer channel that has a strong focus on solutions for digital media content production. With local stock and expertise, plus hands-on demos of Symply products for A/NZ dealers and their clients, we provide everything a dealer needs to ensure they are supplying the right solution for their customer.”

“It’s great to see Adimex join forces with us to distribute Symply’s full product line up in Australia and New Zealand,” adds Sundeep Menon, Business Development Manager, APAC Symply. “By working closely together we will be able to solve workflow complexities across a broad range of media sectors including film, TV, and the data-heavy pipelines seen in the enterprise, security and life sciences industries as well.”

SymplyFIRST is a product family developed by Symply covering offerings in Disk, Tape, and Cloud storage as well as innovative PCIe expansion solutions. By giving users a wide array of configurable options for their data management, Symply puts storage back into the hands of end users by removing complexity and increasing efficiency. From SymplySPARK – a desktop and optionally rack-mounted personal Thunderbolt 3 RAID solution – through to LTO tape archiving and expansion products and a global cloud offering in SymplyNEBULA there’s a product in the SymplyFIRST family to suit all media-centric workflows.


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