Symply, Inc. is an innovative developer of high-speed digital storage solutions, designed for media professionals – from the single editor to an entire facility.
As a privately-held, employee-owned company with locations in Los Angeles, New York, and London, our philosophy is simple – build real products that people want.
We’ve brought together some of the best storage and workflow architects, technicians and engineers to give life to the workspace of tomorrow—today.
As we enter 2017 with fresh thinking and new inspiration, we are on a mission to deliver on the grand vision we started a year ago—to provide the tools you need combined with the best user experience possible—to make media production and delivery true to art and not just your job.
UK & EMEA
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UX Expert, Designer
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Considered by many as one of the Fathers of Xsan, Alex helped Apple create the category for media and entertainment, with responsibility for all Server and Storage products, from development to go-to-market and product management functions.
Most recently he was VP, Media & Entertainment for Quantum, with responsibility for driving the company’s go-to-market strategy. Prior to Quantum, Alex was Founder and CEO of Active Storage, a developer of media and Apple-centric workflow storage solutions.
With more than two decades of industry experience, Alex is an in-demand speaker on Storage and Media & Entertainment, and has contributed to several patents associated with media management and storage technology.
Jordan spent the last 15 years developing and implementing complex storage solutions for the demanding Media and Entertainment industry. Jordan was a founding member of Active Storage where he focused on creating a world-class service and support organization, driving product innovation, and building customer retention programs. He later moved to Quantum Storage, where he received an Innovation Award for bringing a customer centric focus to the Media and Entertainment vertical.
Jordan began his career in film and broadcast as a cameraman and editor. His technical capabilities and thorough understanding of operations enabled him to deploy and support hundreds of well-known post-production and broadcast facilities worldwide.
Specializing in what he calls the “hardware/software/user experience alchemy," Skip is a dynamic, highly motivated marketing and technology leader. An eight-year Apple alum and lifelong student of the Apple New Product Process, Brand and Social Media, Business and Competitive Intelligence, Skip is driven to teach, coach and nurture excellence.
A Technology Evangelist, software developer and frequent speaker and panelist, Skip is passionate about product development excellence, user interface and complete user experience. He has deep expertise in building relationships, managing and driving technology projects, forged in stints as Director of Technical Marketing at Quantum, and VP, Business Development, Marketing, Ecosystem/Partnerships at Active Storage. He is also a proud Marine.
An experienced sales leader, Seth has an extensive track record of delivering powerful sales numbers. Particularly skilled at growing and developing new markets, Seth’s ability to motivate sales teams is well known.
Most recently Director of Sales for the Eastern U.S., Canada and Latin America for Nexsan, Seth was given responsibility of Media and Entertainment sales, resulting in sustained and continual growth in the 25% range.
As one of the original members of the Active Storage team, Seth built the business from $0 to over $20 million in sales, with a client list including many of the top Media and Entertainment companies in the world.
A fixture in the international Media & Entertainment market, Paul is well known for identifying and nurturing lasting customer relationships. His list of long-term clients reads like a who’s-who of broadcasters and high-end post houses.
Most recently UK & EMEA Managing Director for Levels Beyond, Paul was responsible for all sales & operations outside of the Americas. He was also part of the founding management of Active Storage.
Paul has created international sales and support organizations from scratch, and has been consistently acknowledged for his sales achievements and outstanding levels of customer satisfaction in demanding technical environments.
One of the brightest minds in the M&E space, Jason has extensive experience in both the film and television industry as well as the Entertainment Technology industry. For the past 8 years, Jason's focus has been on development, deployment, support, and consulting in video-centric asset management and content distribution technologies. Jason has been a constant entrepreneur in this space with the creation of three consulting companies, an integration company, and most recently worked with Levels Beyond to help bring to market one of the strongest offerings in automated asset management and delivery ever developed.
David leads finance and operations at Symply, leveraging his 30+ year track record of leading and advising technology companies. David started his career in public accounting at Touche Ross, ultimately serving as a Partner at Frank Rimerman & Co. He has been the CFO for several highly successful Silicon Valley and international technology companies including Tele Atlas North America, ISE Integrated Systems Engineering AG and Cyberview Technology Limited.
His experience in the storage industry is deep, as he partnered with Alex Grossman in the creation of Active Storage. David has been involved in numerous venture financing efforts, and has developed a stellar reputation for leading operational excellence in high growth technology companies.
A Media & Entertainment SAN Specialist with a deep understanding of Xsan and media workflows, Jim is a well-known sales professional who cut his teeth at Active Storage, Quantum and MicroNet, delivering innovative solutions specifically designed to customer needs. He brings a wealth of Sales Experience and unbridled enthusiasm for the category to Symply.
From sophisticated Xsan deployments to simple direct attach, Jim is passionate about providing the best performance, reliability and user experience.
Helen is a strategic advisor to Symply, as she was to Symply founders in prior companies.. She works on broad business issues that include financial and market strategies, management team, governance, partnerships, and much more. She is also the Managing Director of the Artemis Ventures Fund, Co-Capital Partners and President of MacKenzie & Associates, Inc. She provides advisory services to private equity firms, a broad range of software, digital media companies and entrepreneurs to help them maximize their efforts and returns. Prior to this she was a Managing Director at Softbank Technology Ventures and other small venture firms.
Ian is a UI/UX expert and visual designer with over 20 years of experience, spanning product design and AAA game development. He has contributed to premiere game franchises for companies like Blizzard Entertainment, Oculus and Sony. Ian has a history with storage products as well, creating together with Alex Grossman, award winning designs for MicroNet Technology, and Active Storage.
Tim has over 20 years of storage industry experience and currently serves as COO for XRack Pro. He was a co-founder of the highly successful iPod accessories company XtremeMac and founder of GizMac, maker of iPod accessories and the industry's most popular rack systems for data centers and IT professionals. Tim was also COO of Active Storage, working side-by-side with Symply CEO, Alex Grossman. Prior to that Tim held several positions at MicroNet Technology including Technical Services Director, and Senior Product Marketing Manager and Program Manager for RAID Storage.
Working with our experienced storage innovators, Joseph helps bring our vision to life, collaborating with product engineers to develop and prototype mechanical design, as well as evaluating conceptual design for manufacturing feasibility.
Prior to joining Symply, Joseph was a Product Engineer at Promac Image Systems where he performed dimensional analysis and stress analysis on 3D prints and materials. He also worked at Advanced Tactics, working with a team of engineers to design autonomous UAV’s.
Joseph has a background in teaching, working with special need students, as well as under-privileged students in the Los Angeles Area.
Known to many as the Viking Warrior of Workflow, Nick is a trusted advisor to leading post and broadcast facilities and individual media creators alike. His intense drive, unrelenting work ethic and, positive attitude are contagious and has driven him to great success in the storage industry working for leaders such as Nexsan, NetApp, Quantum and Active Storage.
Nick’s secret passion is for writing. As a published inspirational and spiritual poet, his latest book ‘Healing Words, Healing Heart, for a Loving Soul’ further demonstrate his desire to make the world better for everyone. Whether its providing the best workflow solution, or mending a soul, it’s just what Nick does best.
Compact 2U Design Combines Fully Redundant RAID and StorNext®5 Sharing for Fibre Channel and Ethernet Users–Ideal for Broadcast, Studio, Post, and Other Professional Media Workflows.
TORRANCE, Calif. — April 23, 2017 — Symply, Inc., a global provider of high-performance digital storage solutions, today announced the launch of SymplyULTRA, the next evolution of the ultra-modern collaborative storage workspace. SymplyULTRA is a truly complete collaborative ‘workspace’ – developed from the latest available technologies including proven Intel Xeon multi-core processors and a bedrock Linux operating system. The advanced architecture features a powerful software-defined virtualized RAID and application hosting environment that deeply integrates high-availability StorNext®5 integration with nearly unlimited tuning and optimization capabilities. This powerful combination allows SymplyULTRA to deliver on the concept of the ‘complete collaborative workspace’ – an inclusive collaboration environment for Fibre Channel and Ethernet users. While ensuring truly seamless collaboration and connectivity – the system is absolutely designed for performance. With eight 16Gb Fibre Channel ports users can handle the demands of online 4K editing, while eight additional 10Gb Ethernet ports are provided for proxy editing, graphics, review and other lower bandwidth operations that are ideal for Ethernet. Broadcasters, film studios, post-production houses, and other media creatives will experience a new level of flexibility, efficiency, and workflow collaboration capabilities. The ultra-fast SymplyULTRA storage solution will be demonstrated at the 2017 NAB Show in Las Vegas, April 24-27, at booth SL13710.
“Today there are many choices for workflow storage, and until now you either had to compromise on performance, space, or price, but SymplyULTRA and the workspace concept truly changes the game.” said Alex Grossman, president and CEO of Symply, Inc.
“We are taking system integration to a new level and bringing the power of Quantum StorNext® to small workgroups that likely wanted the best sharing solution, but could not afford it. With SymplyULTRA you no longer have to compromise on quality, redundancy, performance, or interface type, it’s all here.”
Unlike many integrated storage solutions sold for media, SymplyULTRA is built on a proven enterprise hardware platform that offers true high-availability operation. SymplyULTRA delivers not just RAID protection, but redundant RAID controllers, redundant Metadata controllers and IP re-share servers, all presented in one compact 2U system. 4U expansion systems can be added to provide workspaces above 1PB. Workflow Storage deployment has never been easier than with SymplyULTRA - the highly-integrated platform is managed by an all-new application called SymplyRTM (Real-Time Management). SymplyRTM is the first workflow management tool that combines the setup and management of StorNext and all RAID management steps into a single operation. Users can simply deploy systems locally or around the world. SymplyULTRA is available in a range of configurations to meet a variety of requirements depending on performance, capacity and number of users – all backed by Symply’s storage and workflow experts and preferred integrators and resellers worldwide
SymplyULTRA is shipping now, as is its companion RAID-only product SymplyIO. Some SymplyULTRA models offer up to five-year warranty and five years of maintenance. More information about SymplyULTRA and SymplyIO is available at www.gosymply.com.
Collaborative Storage Workspace for creative teams pairs StorNext®5 Sharing for Fibre Channel and Ethernet users with radically simple media management
LAS VEGAS—April 24, 2017 – (NAB Show, booth #SL13710) – Symply, Inc., the innovator in high-performance storage for media and creative professionals, today announced that their range of SymplyULTRA™ solutions shipping at NAB will include bundled configurations of axle Starter and axle 2017 software from axle Video (NAB booth #SL13609). Symply becomes the second OEM licensee of axle’s software, after long-time industry leader Avid.
SymplyULTRA is more than just storage – it’s a complete modern workspace built on an enterprise-class, high-availability storage processor architecture and industry-standard StorNext® collaboration - all made Symply easier. SymplyULTRA delivers high-performance, easy-to-use shared storage with lightning fast throughput and low latency for demanding 4K and HD video production. Powered by StorNext® 5 and 100% Xsan compatible, integrated SymplyULTRA management software provides a simple setup, and intuitive management and monitoring on Mac OS X, Windows, and iOS.
The two standard configurations available at launch include axle media management software. The base configuration, priced at $24,995, includes axle Starter, a 2-user version of axle’s software with limits of 3 concurrent accesses and 300,000 media assets. The midsize configuration, priced at $34,995, includes axle 2017 two-user, the full axle software solution capable of handling over 2 million assets and axle’s Cam ingest solution for camera formats.
Both configurations can be upgraded by adding user accounts or functional modules such as axle’s new axle ai video search, axle Gear Advanced Transcode option, archive solution integrations with Archiware P5 and XenData, and ingest integrations with Softron, Cinedeck and MOG. Management of the entire solution is seamless for both users and administrators thanks to axle’s browser interface and SymplyRTM real-time management software that is as easy as browsing a file-system and standard file system mounts.
“Symply products are designed for creative professionals, and axle has an impressive reputation for building production-aware asset management tools that integrate perfectly with our SymplyULTRA collaborative storage workspace.” explained Alex Grossman, CEO of Symply, Inc.
“Together, Symply and axle are showing what’s possible when you view storage with the needs of creative professionals always kept front and center; employing the best technology, offering the highest performance and throughput combined with easiest management to let creatives stay focused on production. Production is hard enough – storage really shouldn’t be.”
SymplyULTRA is designed to support up to 20 high-speed Fibre Channel clients in any combination of Apple Xsan, Windows or Linux clients, and many additional IP-connected clients. The product is shipping now.